The determinants of foreign product preference amongst elite consumers in an emerging market

Rodrigo, Padmali and Khan, Hina and Ekinci, Yuksel (2018) The determinants of foreign product preference amongst elite consumers in an emerging market. Journal of Retailing and Consumer Services, 46. pp. 139-148. ISSN 0969-6989

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Abstract

By integrating the Theory of Reasoned Action (TRA) and self-image congruence, this study seeks to investigate elite consumers’ purchase intentions towards products made in foreign countries. The data were gathered via a survey conducted amongst 316 Sri Lankan elite consumers across two product categories. The findings demonstrate that consumers’ attitudes towards products made in foreign countries are driven by subjective norms and self-image congruence. The study shows that self-image congruence is the stronger predictor of consumers’ attitudes towards products made in foreign countries. Also, the effect of self-image congruence on consumers’ purchase intentions is partially mediated by their attitudes towards products made in foreign countries.

Item Type:
Journal Article
Journal or Publication Title:
Journal of Retailing and Consumer Services
Additional Information:
This is the author’s version of a work that was accepted for publication in Journal of Retailing and Consumer Services. Changes resulting from the publishing process, such as peer review, editing, corrections, structural formatting, and other quality control mechanisms may not be reflected in this document. Changes may have been made to this work since it was submitted for publication. A definitive version was subsequently published in Journal of Retailing and Consumer Services, 46, 2018 DOI: 10.1016/j.jretconser.2018.04.12
Uncontrolled Keywords:
/dk/atira/pure/subjectarea/asjc/1400/1406
Subjects:
ID Code:
125237
Deposited By:
Deposited On:
31 May 2018 12:24
Refereed?:
Yes
Published?:
Published
Last Modified:
23 Sep 2020 04:18