A means-end-chain (MEC) perspective of country of origin (COO) effects among elites in emerging Sri Lanka

Khan, Hina and Rodrigo, Padmali (2015) A means-end-chain (MEC) perspective of country of origin (COO) effects among elites in emerging Sri Lanka. In: European International Business Academy (EIBA) Conference, 2015-12-012015-12-03.

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Item Type:
Contribution to Conference (Paper)
Journal or Publication Title:
European International Business Academy (EIBA) Conference
ID Code:
125235
Deposited By:
Deposited On:
17 May 2018 11:02
Refereed?:
Yes
Published?:
Published
Last Modified:
18 Aug 2020 00:03