Moral Identity and Celebrity Sponsorship

Martin, Felix (2016) Moral Identity and Celebrity Sponsorship. In: Theory and Practice in Bridging Europe and Asia: Contemporary Challenges in International Marketing, 2015-10-282015-10-31, SOAS.

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Item Type:
Contribution to Conference (Paper)
Journal or Publication Title:
Theory and Practice in Bridging Europe and Asia: Contemporary Challenges in International Marketing
ID Code:
123852
Deposited By:
Deposited On:
07 Mar 2018 09:52
Refereed?:
Yes
Published?:
Published
Last Modified:
01 Sep 2020 00:12