Daryanto, Ahmad and Martin, Felix and Salciuviene, Laura (2016) The Effect of Moral Identity on Compensation Evaluation : is monetary compensation always better? In: ACR Conference :. Association for Consumer Research, p. 727.
Full text not available from this repository.Abstract
We demonstrate how moral identity affects consumers’ evaluation of damages vs. free repair compensation in a product moral crisis situation. Our findings reveal that it impacts the evaluation differently contingent upon the duration of product ownership.
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Contribution in Book/Report/Proceedings
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ID Code:
123851
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Deposited On:
07 Mar 2018 09:58
Refereed?:
No
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Published
Last Modified:
16 Jul 2024 04:13