Why Don’t Parents Walk Their Talk? : Exploring Parental Deviant Food Socialization Behaviors Within the Family

Kharuhayothin, Tanyatip and Kerrane, Benedict Andrew (2017) Why Don’t Parents Walk Their Talk? : Exploring Parental Deviant Food Socialization Behaviors Within the Family. Advances in Consumer Research, 45. pp. 433-437. ISSN 0915-5524

Abstract

This study, drawing on neutralization theory, explores how parents neutralize their feelings of guilt when performing deviant food socialization practices (e.g. offering unhealthy food to their children). The findings highlight how neutralization techniques help lessen parents’ self-blame through performing negative displays of parenthood.