British overseas retailing, 1900-60 : international firm characteristics, market selections and entry modes

Alexander, Nicholas (2011) British overseas retailing, 1900-60 : international firm characteristics, market selections and entry modes. Business History, 53 (4). 530–556. ISSN 0007-6791

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Abstract

The early activities of British international retailers remain relatively unexplored and little understood. This paper considers the role of British companies operating through retail outlets in overseas markets. It identifies the characteristics of those companies, their retail activities, the markets selected and the entry methods used. This paper seeks to begin the process of addressing a considerable gap in the history literature. The findings presented in the paper are placed within a history and management understanding of the retail internationalisation process. The theoretical implications of these findings are explored.

Item Type:
Journal Article
Journal or Publication Title:
Business History
Uncontrolled Keywords:
/dk/atira/pure/core/keywords/marketing/retailing
Subjects:
?? internationalretail marketing characteristics market selectionentry moderetailingbusiness, management and accounting (miscellaneous)historybusiness and international management ??
ID Code:
51008
Deposited By:
Deposited On:
11 Nov 2011 11:52
Refereed?:
Yes
Published?:
Published
Last Modified:
15 Sep 2024 00:16