Branded meat labels: can personality assessment improve livestock producer-groups' understanding of consumer purchase behaviour

McEachern, M and Willock, J and Whitelock, J M and Mason, R (2005) Branded meat labels: can personality assessment improve livestock producer-groups' understanding of consumer purchase behaviour. In: Annual Meeting of the Association for the Study of Food and Society (ASFS) and the Agriculture, Food, and Human Values Society (AFHVS) (Portland) - 2005. unknown, N/A.