Marketing as cooking: return of the sophists

Tonks, D G (2002) Marketing as cooking: return of the sophists. Journal of Marketing Management, 18 (7-8). pp. 803-822. ISSN 0267-257X

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Item Type:
Journal Article
Journal or Publication Title:
Journal of Marketing Management
Uncontrolled Keywords:
/dk/atira/pure/subjectarea/aacsb/disciplinebasedresearch
Subjects:
?? STRATEGY AND MANAGEMENTMARKETINGDISCIPLINE-BASED RESEARCH ??
ID Code:
43657
Deposited By:
Deposited On:
11 Jul 2011 18:02
Refereed?:
Yes
Published?:
Published
Last Modified:
21 Nov 2022 21:01