?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.au=Lochrie%2C+Mark&rft.aulast=Lochrie&rft.aufirst=Mark&rft.date=06+June+2012&rft.title=Sharing+the+viewing+experience+through+Second+Screens&rft.btitle=Proceedings+of+EuroITV+2012+10th+European+Interactive+TV+Conference&rft.tpages=4&rft.genre=bookitem