Fairclough, Norman and Chiapello, Eve (2002) Understanding the new management ideology : a transdisciplinary contribution from critical discourse analysis and new sociology of capitalism. Discourse and Society, 13 (2). pp. 185-208. ISSN 1460-3624Full text not available from this repository.
Our aim in this article is to explore how one might approach the language of new capitalism working in a transdisciplinary way, bringing together new sociology of capitalism (Chiapello) and critical discourse analysis (Fairclough). We focus upon 'new management ideology', and in particular on a recent book by a highly influential management 'guru' (Rosabeth Moss Kanter). The article begins with a discussion of new management ideology based particularly upon the work of Boltanski and Chiapello, followed by an outline of the version of critical discourse analysis we draw upon, and an analysis of a number of extracts from the book. In the conclusion we consider the implications of the analysis for transdisciplinary research.
|Journal or Publication Title:||Discourse and Society|
|Uncontrolled Keywords:||capitalism • ideology • management • management gurus • spirit of capitalism • transdisciplinary research|
|Subjects:||P Language and Literature > P Philology. Linguistics|
|Departments:||Faculty of Arts & Social Sciences > Linguistics & English Language|
|Deposited By:||Prof Norman Fairclough|
|Deposited On:||29 Apr 2008 13:28|
|Last Modified:||07 Jan 2015 16:07|
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