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The origins of American international retailing:Tiffany of New York in London and Paris, 1837-1914

Alexander, Nicholas Simon and Doherty, Anne Marie (2017) The origins of American international retailing:Tiffany of New York in London and Paris, 1837-1914. Business History Review, 91 (2). pp. 301-328. ISSN 0007-6805

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    Abstract

    This article considers the international retailing activities of Tiffany of New York between 1837 and 1914. Using data from the company archive alongside other sources, the article considers the firm’s international retail operation from entry stage merchant buying activity through to the establishment of modern retailing facilities. The findings indicate five factors were determinants of sustainable international retailing: a centralized organizational structure, a stable ownership structure, existing international engagement, a strong brand identity, and a relevant international retail format. Placing Tiffany’s activities in its wider commercial and consumer context, the findings illustrate the organizational changes and asset combination required to support the development of early international retail operations. The article contributes to theoretical understanding of the dynamics of retail internationalization.

    Item Type: Article
    Journal or Publication Title: Business History Review
    Additional Information: https://www.cambridge.org/core/journals/business-history-review/article/origins-of-american-international-retailing-tiffany-of-new-york-in-london-and-paris-18371914/97B935B9810CBD153D93A6CE08D69AAB The final, definitive version of this article has been published in the Journal, Business History Review, 91 (2), pp 301-328 2017, © 2017 Cambridge University Press.
    Subjects:
    Departments: Lancaster University Management School > Marketing
    ID Code: 85154
    Deposited By: ep_importer_pure
    Deposited On: 09 Mar 2017 09:54
    Refereed?: Yes
    Published?: Published
    Last Modified: 21 Sep 2017 02:03
    Identification Number:
    URI: http://eprints.lancs.ac.uk/id/eprint/85154

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