Retailing in today’s world:multiple channels and other strategic decisions affecting firm performance

Grewal, Dhruv and Roggeveen, Anne L. and Runyan, Rodney Carl and Nordfält, Jens and Vazquez Lira, Maria Elena (2017) Retailing in today’s world:multiple channels and other strategic decisions affecting firm performance. Journal of Retailing and Consumer Services, 34. pp. 261-263. ISSN 0969-6989

Full text not available from this repository.

Official URL: https://doi.org/10.1016/j.jretconser.2016.01.007

Item Type:

Journal Article

Journal or Publication Title:

Journal of Retailing and Consumer Services

Uncontrolled Keywords:

/dk/atira/pure/subjectarea/asjc/1400/1406

Subjects:

?? MARKETING ??

Departments:

Lancaster University Management School > Marketing