Maclaran, Pauline and Hogg, Margaret Kathleen and Bradshaw, Alan (2013) Cultural influences on representations of the consumer in marketing theory. In: Consumer research methods. SAGE Benchmarks in Social Research Methods . Sage, London. ISBN 9781446208502
Full text not available from this repository.Item Type:
Contribution in Book/Report/Proceedings
Additional Information:
Reprinted book chapter from The Sage Handbook of Marketing Theory 2009: 332-352 (Chapter 19)
Uncontrolled Keywords:
/dk/atira/pure/subjectarea/aacsb/disciplinebasedresearch
Subjects:
?? CULTUREREPRESENTATIONCONSUMERMARKETING THEORYDISCIPLINE-BASED RESEARCH ??
Departments:
ID Code:
76904
Deposited By:
Deposited On:
26 Nov 2015 16:50
Refereed?:
No
Published?:
Published
Last Modified:
21 Nov 2022 15:50