Blois, Keith and Hopkinson, Gillian (2015) Rejoinder to Hunt's "The bases of power approach to channel relationships". Journal of Marketing Management, 31 (7-8). pp. 765-773. ISSN 0267-257X
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Official URL: https://doi.org/10.1080/0267257X.2014.1001587
Abstract
The critique of Blois and Hopkinson (2013) presented by Hunt is examined. Hunt argues that Blois and Hopkinson (2013): make criticisms of the power-base approach in channels of distribution research; that these criticisms can be categorised under five headings; and, that each of these criticism are suspect. This rejoinder examines each of Hunt’s claims and argues that they are not fully convincing.
Item Type:
Journal Article
Journal or Publication Title:
Journal of Marketing Management
Uncontrolled Keywords:
/dk/atira/pure/subjectarea/asjc/1400/1406
Subjects:
?? POWERPOWER-BASESMARKETING CHANNELSINTER-ORGANISATIONAL POWERSOCIAL POWERSTRATEGY AND MANAGEMENTMARKETING ??
Departments:
ID Code:
71848
Deposited By:
Deposited On:
24 Nov 2014 09:28
Refereed?:
No
Published?:
Published
Last Modified:
21 Sep 2023 01:47