Sum, Ngai-Ling (2011) The making and recontextualizing of ‘competitiveness’ as a knowledge brand across different sites and scales. In: Brands and branding geographies :. Edward Elgar, Cheltenham, pp. 165-186. ISBN 9781849801591
Full text not available from this repository.Item Type:
Contribution in Book/Report/Proceedings
Subjects:
?? brand attitudes knowledge brandmichael portercompetitivenessdiscoursesscalesrecontextualization ??
Departments:
Faculty of Arts & Social Sciences > Politics & International Relations (Merged into PPR 2010-08-01)
Faculty of Arts & Social Sciences > Institute for Advanced Studies in Management and Social Sciences (IAS)
Lancaster University Management School > Institute for Advanced Studies in Management and Social Sciences (IAS)
Faculty of Arts & Social Sciences > Institute for Advanced Studies in Management and Social Sciences (IAS)
Lancaster University Management School > Institute for Advanced Studies in Management and Social Sciences (IAS)
ID Code:
69098
Deposited By:
Deposited On:
04 Apr 2014 10:22
Refereed?:
No
Published?:
Published
Last Modified:
28 Nov 2023 10:39