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Brand Image Perception across Cultures: a Study in Communication Sector

Salciuviene, Laura and Mockaitis, A.I. and De Mattos, C and Ghauri, P (2007) Brand Image Perception across Cultures: a Study in Communication Sector. In: The CIMaR annual conference "Regional and National Drivers of Business Location and Competitiveness", May, Manchester, United Kingdom. .

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Item Type: Contribution in Book/Report/Proceedings
Subjects:
Departments: Lancaster University Management School > Marketing
ID Code: 61924
Deposited By: ep_importer_pure
Deposited On: 06 Feb 2013 18:25
Refereed?: No
Published?: Published
Last Modified: 17 Nov 2017 13:10
Identification Number:
URI: http://eprints.lancs.ac.uk/id/eprint/61924

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