Lancaster EPrints

Predicting the appropriateness of a typeface on the basis of its multimodal features.

Walker, Peter and Smith, S. and Livingston, A. (1986) Predicting the appropriateness of a typeface on the basis of its multimodal features. Information Design Journal and Document Design, 5 (1). pp. 29-42. ISSN 1871-1138

Full text not available from this repository.

Abstract

It is proposed that the appropriateness of a typeface is partly determined by the extent to which it shares multi-modal features with the concept that it represents. Exploring a number of professions as the concepts to be represented, we offer evidence to support this hypothesis. We demonstrate that n on-specialists discriminate a variety of display typefaces and professions in terms of a common set of multimodal features. In addition, on the basis of the extent to which each typeface shares multi-modal features with each profession, we successfully predict the judged appropriateness of various typefaces to represent each profession.

Item Type: Article
Journal or Publication Title: Information Design Journal and Document Design
Subjects: UNSPECIFIED
Departments: Faculty of Science and Technology > Psychology
ID Code: 60629
Deposited By: ep_importer_pure
Deposited On: 11 Dec 2012 09:58
Refereed?: Yes
Published?: Published
Last Modified: 10 Apr 2014 06:22
Identification Number:
URI: http://eprints.lancs.ac.uk/id/eprint/60629

Actions (login required)

View Item