Walker, Peter and Smith, S. and Livingston, A. (1986) Predicting the appropriateness of a typeface on the basis of its multimodal features. Information Design Journal and Document Design, 5 (1). pp. 29-42. ISSN 1871-1138Full text not available from this repository.
It is proposed that the appropriateness of a typeface is partly determined by the extent to which it shares multi-modal features with the concept that it represents. Exploring a number of professions as the concepts to be represented, we offer evidence to support this hypothesis. We demonstrate that n on-specialists discriminate a variety of display typefaces and professions in terms of a common set of multimodal features. In addition, on the basis of the extent to which each typeface shares multi-modal features with each profession, we successfully predict the judged appropriateness of various typefaces to represent each profession.
|Journal or Publication Title:||Information Design Journal and Document Design|
|Departments:||Faculty of Science and Technology > Psychology|
|Deposited On:||11 Dec 2012 09:58|
|Last Modified:||03 Nov 2015 16:49|
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