Walker, Peter and Smith, S. and Livingston, A. (1986) Predicting the appropriateness of a typeface on the basis of its multimodal features. Information Design Journal and Document Design, 5 (1). pp. 29-42. ISSN 1871-1138
Full text not available from this repository.Abstract
It is proposed that the appropriateness of a typeface is partly determined by the extent to which it shares multi-modal features with the concept that it represents. Exploring a number of professions as the concepts to be represented, we offer evidence to support this hypothesis. We demonstrate that n on-specialists discriminate a variety of display typefaces and professions in terms of a common set of multimodal features. In addition, on the basis of the extent to which each typeface shares multi-modal features with each profession, we successfully predict the judged appropriateness of various typefaces to represent each profession.
| Item Type: | Article |
|---|---|
| Journal or Publication Title: | Information Design Journal and Document Design |
| Subjects: | UNSPECIFIED |
| Departments: | Faculty of Science and Technology > Psychology |
| ID Code: | 60629 |
| Deposited By: | ep_importer_pure |
| Deposited On: | 11 Dec 2012 09:58 |
| Refereed?: | Yes |
| Published?: | Published |
| Last Modified: | 11 Dec 2012 09:58 |
| Identification Number: | |
| URI: | http://eprints.lancs.ac.uk/id/eprint/60629 |
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