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Taking Baudrillard to the fair:Exhibiting China in the world at Expo 2010

Nordin, Astrid (2012) Taking Baudrillard to the fair:Exhibiting China in the world at Expo 2010. Alternatives : Global, Local, Political, 37 (2). pp. 106-120. ISSN 0304-3754

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    Abstract

    Scholars have recently paid increasing attention to China’s “mega events” as a form of image management striving to influence future world order. In this article, the author examines China’s recent world fair, Expo 2010 Shanghai China, and argues that we need to move beyond the reading of mega events as simple representation and ideology and read it also as simulation and simulacra. Reading the Chinese world fair as a simulacrum of world order can provide different ways of relating “the West” to its “other country” China. The author examines this relation through asking what it means to be the fair: Where is the world fair? When is the world fair? Who is the world fair? Reading the world/fair as simulacrum disrupts the fair’s notions of inside and outside, now and then, subject and object to the point where these terms are no longer workable.

    Item Type: Article
    Journal or Publication Title: Alternatives : Global, Local, Political
    Additional Information: “The final, definitive version of this article has been published in the Journal, Alternatives, 37 (2), 2012, © SAGE Publications Ltd, 2012 by SAGE Publications Ltd at the Alternatives page: http://alt.sagepub.com/ on SAGE Journals Online: http://online.sagepub.com/
    Uncontrolled Keywords: World Fairs ; Expo 2010 ; China ; simulacra
    Subjects: UNSPECIFIED
    Departments: Faculty of Arts & Social Sciences > Politics & International Relations (Merged into PPR 2010-08-01)
    ID Code: 60259
    Deposited By: ep_importer_pure
    Deposited On: 26 Nov 2012 09:47
    Refereed?: Yes
    Published?: Published
    Last Modified: 18 Sep 2014 13:10
    Identification Number:
    URI: http://eprints.lancs.ac.uk/id/eprint/60259

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