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Organizational Inscriptions of Network Pictures:A Meso-Level Analysis

Oberg, Christina and Henneberg, Stephan and Mouzas, Stefanos (2012) Organizational Inscriptions of Network Pictures:A Meso-Level Analysis. Industrial Marketing Management, 41 (6). pp. 1270-1283. ISSN 0019-8501

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Abstract

This paper deals with organizational inscriptions of managerial cognition elaborating on the emerging concept of network pictures. While previous studies on network pictures have concentrated on individual managers’ cognitive views of business networks, this study operates on a focal company level (meso-level) and is concerned with how managerial cognition is manifested in organizational artifacts, which in turn aim to guide business activities. The paper presents a dimensionaltypological model of traces of such inscriptions, which, thereby, becomes a means to capture managers’ interactive sense-making of a company’s network. We identified organizational inscriptions of managerial cognition in the following areas: strategy, organization, systems, processes, and budgets, which in turn influenced the inclusion/exclusion of interaction partners, the interaction mode, and resource allocation.

Item Type: Article
Journal or Publication Title: Industrial Marketing Management
Uncontrolled Keywords: Managerial cognitions ; Network pictures ; Organization ; Inscription ; Merger and acquisition
Subjects: H Social Sciences > HF Commerce
Departments: Lancaster University Management School > Marketing
ID Code: 59883
Deposited By: ep_importer_pure
Deposited On: 07 Nov 2012 14:13
Refereed?: Yes
Published?: Published
Last Modified: 22 Aug 2013 09:55
Identification Number:
URI: http://eprints.lancs.ac.uk/id/eprint/59883

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