Lancaster EPrints

The use and abuse of French and Raven in the channels literature

Blois, Keith and Hopkinson, Gillian (2013) The use and abuse of French and Raven in the channels literature. Journal of Marketing Management, 29 (9-10). pp. 1143-1162. ISSN 0267-257X

Full text not available from this repository.

Abstract

This paper aims to stimulate reflection upon our understanding of power in marketing channels through a critical review of power base research centred on the use of French and Raven (1959). Through a review of seminal articles that have shaped the field and consideration of enduring problems in power base usage, the paper argues that the numerous studies of this topic have not produced a coherent body of either empirical or theoretical knowledge. In particular the empirical studies have produced results: some of which are contrary to theoretical predictions; others which contradict previous findings; and, an increasing number which indicate that results are significantly affected by the cultural context within which a study is conducted. A detailed reading of French and Raven’s 1959 paper shows it to be less rigorous than would be expected of such a frequently cited and influential paper but also that its application to organisational studies of power is questionable. This paper provides the first critique of this well established research field and argues that the extensive use of French and Raven has been detrimental in limiting the conceptualisation of power that informs our understanding of the phenomenon.

Item Type: Article
Journal or Publication Title: Journal of Marketing Management
Uncontrolled Keywords: power ; power bases ; marketing channels ; inter-organisational power ; social power
Subjects: H Social Sciences > HF Commerce
Departments: Lancaster University Management School > Marketing
ID Code: 59623
Deposited By: ep_importer_pure
Deposited On: 29 Oct 2012 13:06
Refereed?: Yes
Published?: Published
Last Modified: 17 Sep 2013 08:43
Identification Number:
URI: http://eprints.lancs.ac.uk/id/eprint/59623

Actions (login required)

View Item