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Subliminal perception

Smith, Pamela K. and McCulloch, Kathleen (2012) Subliminal perception. In: Encyclopedia of human behavior. Elsevier, pp. 551-557. ISBN 978-0-08-096180-4

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Abstract

Subliminal perception is when a stimulus is registered by the appropriate sensory organ without that stimulus reaching conscious awareness. Far from the outrageous claims of subliminal persuasion in the 1950s, present research focuses on how features of our environment are processed outside of conscious awareness, and the effects of such processing. Subliminal perception has been demonstrated to have downstream effects on attitudes, judgments, and behavior. Such research gives us greater insight into the similarities and distinctions between conscious and unconscious processes.

Item Type: Contribution in Book/Report/Proceedings
Uncontrolled Keywords: Backward masking ; Blindsight ; Consciousness ; Dissociative paradigm ; Evaluative conditioning ; Foveal and parafoveal ; LRP ; Mere exposure ; N400 ; Objective and subjective measures of awareness ; Priming ; Subliminal perception ; Subliminal persuasion ; Thresholds ; Vicary
Subjects: B Philosophy. Psychology. Religion > BF Psychology
Departments: Faculty of Science and Technology > Psychology
ID Code: 57721
Deposited By: ep_importer_pure
Deposited On: 20 Aug 2012 13:15
Refereed?: No
Published?: Published
Last Modified: 20 Aug 2012 14:08
Identification Number:
URI: http://eprints.lancs.ac.uk/id/eprint/57721

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