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Taking a closer look: On the operation of nonconscious impression formation

McCulloch, Kathleen Cameron and Ferguson, Melissa J. and Kawada, Christie C. K. and Bargh, John A. (2008) Taking a closer look: On the operation of nonconscious impression formation. Journal of experimental social psychology, 44 (3). pp. 614-623. ISSN 0022-1031

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Abstract

In this article, we analyzed the information processing that underlies nonconscious impression formation. In the first experiment, the nonconscious activation of the impression formation goal led to a faster analysis of the trait implications of behaviors, compared with a control group. In Experiment 2, participants who were nonconsciously primed with an impression formation goal were more likely than those in a control condition to form associations in memory between behaviors and implied traits. In Experiment 3, nonconsciously primed participants were more sensitive than those in a control condition to whether inconsistent trait information was relevant or irrelevant to the actor's disposition. Moreover, in Experiments 2 and 3, those with a nonconscious goal showed just as much evidence of impression formation as those who were consciously and intentionally trying to form an impression. Implications for nonconscious goal-pursuit and impression formation are discussed. (C) 2007 Elsevier Inc. All rights reserved.

Item Type: Article
Journal or Publication Title: Journal of experimental social psychology
Uncontrolled Keywords: Nonconscious goal-pursuit ; Automaticity ; Impression formation ; Person perception ; Spontaneous trait inference
Subjects: B Philosophy. Psychology. Religion > BF Psychology
Departments: UNSPECIFIED
ID Code: 57709
Deposited By: ep_importer_pure
Deposited On: 21 Aug 2012 11:17
Refereed?: Yes
Published?: Published
Last Modified: 23 Jul 2014 15:04
Identification Number:
URI: http://eprints.lancs.ac.uk/id/eprint/57709

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