McCulloch, Kathleen C. and Albarracin, Dolores and Durantini, Marta R. (2008) A door to HIV-prevention interventions: How female-targeted materials can enhance female participation. Journal of Applied Social Psychology, 38 (5). pp. 1211-1229. ISSN 0021-9029
Full text not available from this repository.Abstract
The aim of this study was to examine the influence of gender on exposure to gender-tailored HIV-prevention brochures. During an unobtrusive observation of participants' reading of brochures, both men and women were likely to avoid gender-mismatched brochures. However, women were more likely to selectively approach gender-matched brochures over gender-neutral brochures than were men. Furthermore, exposure to the female-targeted brochure predicted accepting an HIV-prevention video. This pattern was only the case for females and not for males or for the male-targeted brochure. This finding implies that the gender-tailored brochures are more useful for women than for men, and may open the door to other materials designed with preventive objectives.
| Item Type: | Article |
|---|---|
| Journal or Publication Title: | Journal of Applied Social Psychology |
| Subjects: | B Philosophy. Psychology. Religion > BF Psychology |
| Departments: | Faculty of Science and Technology > Psychology |
| ID Code: | 57705 |
| Deposited By: | ep_importer_pure |
| Deposited On: | 21 Aug 2012 10:58 |
| Refereed?: | Yes |
| Published?: | Published |
| Last Modified: | 21 Aug 2012 10:58 |
| Identification Number: | |
| URI: | http://eprints.lancs.ac.uk/id/eprint/57705 |
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