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Vicarious goal satiation

McCulloch, Kathleen C. and Fitzsimons, Grainne M. and Chua, Sook Ning and Albarracin, Dolores (2011) Vicarious goal satiation. Journal of experimental social psychology, 47 (3). pp. 685-688. ISSN 0022-1031

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Abstract

A signature feature of self-regulation is that once a goal is satiated, it becomes deactivated, thereby allowing people to engage in new pursuits. The present experiments provide evidence for vicarious goal satiation, a novel phenomenon in which individuals experience "post-completion goal satiation" as a result of unwittingly taking on another person's goal pursuit and witnessing its completion. In Experiments 1 and 2, the observation of a goal being completed (vs. not completed) led to less striving by the observer on the same task. Given that an actor's strength of commitment affects goal contagion, we hypothesized that such commitment would be an important boundary condition for vicarious goal satiation. The results of Experiment 2 showed that observing stronger (vs. weaker) goal commitment lowered accessibility of goal-related words, but only when the goal being observed was completed. Implications of vicarious goal satiation for goal pursuit in everyday environments are discussed. (C) 2010 Elsevier Inc. All rights reserved.

Item Type: Article
Journal or Publication Title: Journal of experimental social psychology
Subjects: B Philosophy. Psychology. Religion > BF Psychology
Departments: Faculty of Science and Technology > Psychology
ID Code: 57700
Deposited By: ep_importer_pure
Deposited On: 20 Aug 2012 16:56
Refereed?: Yes
Published?: Published
Last Modified: 10 Apr 2014 00:01
Identification Number:
URI: http://eprints.lancs.ac.uk/id/eprint/57700

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