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What does it mean to find the face of the franchise? Physical attractiveness and the evaluation of athletic performance

Berri, David and Simmons, Robert and Van Gilder, Jennifer and O'Neill, Lisle (2011) What does it mean to find the face of the franchise? Physical attractiveness and the evaluation of athletic performance. Economics Letters, 111 (3). pp. 200-202. ISSN 0165-1765

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    Abstract

    We show that attractiveness, as measured by facial symmetry, leads to greater rewards in professional sports. National Football League quarterbacks who are more attractive are paid greater salaries and this premium persists after controlling for player performance.

    Item Type: Article
    Journal or Publication Title: Economics Letters
    Uncontrolled Keywords: Facial symmetry ; Salaries ; NFL quarterbacks
    Subjects: H Social Sciences > HB Economic Theory
    Departments: Lancaster University Management School > Economics
    ID Code: 56363
    Deposited By: ep_importer_pure
    Deposited On: 30 Jul 2012 12:05
    Refereed?: Yes
    Published?: Published
    Last Modified: 07 Sep 2013 01:09
    Identification Number:
    URI: http://eprints.lancs.ac.uk/id/eprint/56363

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