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Distinguishing the Discerning Man: The Case of Dunhill

Chakrabarti, Ronika (2011) Distinguishing the Discerning Man: The Case of Dunhill. In: AMS World Marketing Conference, 2011-07-192011-07-23, Reims Management School.

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Item Type: Conference or Workshop Item (Paper)
Journal or Publication Title: AMS World Marketing Conference
Subjects: H Social Sciences > HF Commerce
Departments: Lancaster University Management School > Marketing
ID Code: 56307
Deposited By: ep_importer_pure
Deposited On: 27 Jul 2012 16:36
Refereed?: Yes
Published?: Published
Last Modified: 10 Apr 2014 02:55
Identification Number:
URI: http://eprints.lancs.ac.uk/id/eprint/56307

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