Lochrie, Mark and Coulton, Paul (2012) The Role of Smartphones in Mass Participation TV. In: Proceedings of EuroITV 2012 10th European Interactive TV Conference. UNSPECIFIED.
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From the early days of television (TV) when viewers sat around one TV usually in their living room, it has always been considered a shared experience. Fast forward to the present day and this same shared experience is still key but viewers no longer have to be in the same room, and we are seeing the dawn of mass participation TV. Whilst many people predicted the demise of live TV viewing with the adoption of Personal Video Recorders (PVRs) it has not materialised. Shows that are watched live are often ones that have a greater social buzz. These shows regularly have viewers discussing what they are watching and what’s happening in real- time. This paper focuses on the influence smartphones have on TV viewing, how people are interacting with TV, and considering approaches for extracting sentiment from this discussion to determine if people are enjoying what they are watching.
|Item Type:||Contribution in Book/Report/Proceedings|
|Uncontrolled Keywords:||Mobile ; second screen ; interactive ; television ; Twitter ; shared experience ; mass participation|
|Subjects:||Q Science > QA Mathematics > QA75 Electronic computers. Computer science|
|Departments:||Faculty of Science and Technology > School of Computing & Communications|
Faculty of Arts & Social Sciences > Lancaster Institute for the Contemporary Arts
|Deposited On:||13 Jul 2012 14:39|
|Last Modified:||07 Aug 2012 13:09|
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