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An alternative approach to explaining political popularity

Holden, K. and Peel, David (1985) An alternative approach to explaining political popularity. Electoral Studies, 4 (3). pp. 231-239. ISSN 0261-3794

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Abstract

Previous empirical work on the relationship between political popularity and economic events has either not attempted to model the alternative policies of the different parties, or has modelled them in a rather simplistic manner. It has also typically assumed that voters are backward-looking in contrast to recent work on expectations theory. An approach is outlined which is based on a forward-looking comparison of the parties and incorporates the effect of news. An alternative derivation relying on the evaluation of the stock of goodwill built up for each party is also suggested. Empirical evidence from the Gallup opinion poll provides some support for these hypotheses.

Item Type: Article
Journal or Publication Title: Electoral Studies
Subjects: H Social Sciences > HB Economic Theory
Departments: Lancaster University Management School > Economics
ID Code: 55900
Deposited By: ep_importer_pure
Deposited On: 17 Jul 2012 13:18
Refereed?: Yes
Published?: Published
Last Modified: 09 Apr 2014 23:48
Identification Number:
URI: http://eprints.lancs.ac.uk/id/eprint/55900

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