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Video and Videography in Marketing: Research, Practice & Impact

Mason, Katy and Piacentini, Maria (2011) Video and Videography in Marketing: Research, Practice & Impact. In: Academy of Marketing Conference 2011, 2011-07-052011-07-07, Liverpool.

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Abstract

This Special Session is designed as a capacity building session to facilitate the building of a community of interest around the use of videography to study marketing practices and the practices of markets. We begin by outlining the importance and relevance of researching market practices in their own right. Second we outline the valuable contribution that videography specifically is beginning to make to this field. Third, we identify the specific purpose of this session: to explore, through exemplars and discussion both the research of practices through videography and the researching practice of videography. We conclude with a summary of key contributions to the session. The session encourages active engagement from anyone who might have an interest in videography and film; from Doctoral Students to experienced faculty and practitioners.

Item Type: Conference or Workshop Item (Paper)
Journal or Publication Title: Academy of Marketing Conference 2011
Subjects: H Social Sciences > HF Commerce
Departments: Lancaster University Management School > Marketing
ID Code: 55886
Deposited By: ep_importer_pure
Deposited On: 16 Jul 2012 11:37
Refereed?: No
Published?: Published
Last Modified: 10 Apr 2014 02:55
Identification Number:
URI: http://eprints.lancs.ac.uk/id/eprint/55886

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