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The Use of Video in Situated Dialogic Research

Mason, Katy (2011) The Use of Video in Situated Dialogic Research. In: 2011 Annual Meeting of the British Academy of Management, 2011-09-13 - 2011-09-15.

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This paper explores the impact of video on situated dialogic action research. The paper discusses collaborative encounters with a manager who was given a small video camera. The manager had been tasked with making a new market and was asked to "show me how you make a market". The paper discusses how the emergent ‘knowing-practising’ of the new market was constructed through the dialogical relationship between a practitioner, a researcher and a videotape. The findings describe how a managers and a researcher reflect, talk and make sense of practices and markets, developing theories to help the manager work out what the new market might be and how he might shape it in ways that gives his firm a active place in that market. Video offers a way to capture and explore the transformations of market representations and the work managers do at the level of situated practice as they work out theories of action.

Item Type: Contribution to Conference (Paper)
Journal or Publication Title: 2011 Annual Meeting of the British Academy of Management
Subjects: ?? hf ??
Departments: Lancaster University Management School > Marketing
ID Code: 55878
Deposited By: ep_importer_pure
Deposited On: 16 Jul 2012 11:15
Refereed?: No
Published?: Published
Last Modified: 11 Apr 2018 05:19
Identification Number:

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