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The art of business models

Mason, Katy (2011) The art of business models. In: 2nd EIASM Imagining Business Workshop, 2011-05-192011-05-20, Segovia.

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Abstract

This paper looks at how business models are represented in different ways to different audiences and generates insights into the way managers use business models.

Item Type: Conference or Workshop Item (Paper)
Journal or Publication Title: 2nd EIASM Imagining Business Workshop
Uncontrolled Keywords: Representational Practices ; Management Practices
Subjects: H Social Sciences > HF Commerce
Departments: Lancaster University Management School > Marketing
ID Code: 55877
Deposited By: ep_importer_pure
Deposited On: 16 Jul 2012 11:15
Refereed?: No
Published?: Published
Last Modified: 17 Sep 2013 10:04
Identification Number:
URI: http://eprints.lancs.ac.uk/id/eprint/55877

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