Mason, Katy (2011) The art of business models. In: 2nd EIASM Imagining Business Workshop, 2011-05-192011-05-20.Full text not available from this repository.
This paper looks at how business models are represented in different ways to different audiences and generates insights into the way managers use business models.
|Item Type:||Conference or Workshop Item (Paper)|
|Journal or Publication Title:||2nd EIASM Imagining Business Workshop|
|Uncontrolled Keywords:||Representational Practices ; Management Practices|
|Subjects:||H Social Sciences > HF Commerce|
|Departments:||Lancaster University Management School > Marketing|
|Deposited On:||16 Jul 2012 11:15|
|Last Modified:||07 Aug 2016 00:03|
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