Mason, Katy (2011) The art of business models. In: 2nd EIASM Imagining Business Workshop, 2011-05-192011-05-20, Segovia.
Full text not available from this repository.Abstract
This paper looks at how business models are represented in different ways to different audiences and generates insights into the way managers use business models.
| Item Type: | Conference or Workshop Item (Paper) |
|---|---|
| Journal or Publication Title: | 2nd EIASM Imagining Business Workshop |
| Uncontrolled Keywords: | Representational Practices ; Management Practices |
| Subjects: | H Social Sciences > HF Commerce |
| Departments: | Lancaster University Management School > Marketing |
| ID Code: | 55877 |
| Deposited By: | ep_importer_pure |
| Deposited On: | 16 Jul 2012 11:15 |
| Refereed?: | No |
| Published?: | Published |
| Last Modified: | 27 Jul 2012 02:36 |
| Identification Number: | |
| URI: | http://eprints.lancs.ac.uk/id/eprint/55877 |
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