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Mobile phones as second screen for TV, enabling inter-audience interaction

Lochrie, Mark and Coulton, Paul (2011) Mobile phones as second screen for TV, enabling inter-audience interaction. In: Proceedings of the 8th International Conference on Advances in Computer Entertainment Technology. ACM Press, New York. ISBN 978-1-4503-0827-4

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Abstract

Despite the ever expanding forms of digital entertainment, there are still TV shows and events that create an audience desire to be part of a mass shared experience. In the past direct inter-audience interaction of such events has been restricted to either a shared location at the time of broadcast or later discussions amongst friends and colleagues often described as 'water cooler moments'. With the advent of online social networks that facilitate status updates these moments can be instantly shared in real-time, creating a second screen for interaction with TV. In this paper we investigate the role of social media as the facilitator of second screen for TV, through the analysis of tweets for weekend primetime UK TV show the X-Factor. The results highlight the rich source of information that can be extracted in real-time and its enormous potential for broadcasters and producers both in terms of reinvigorating live TV viewing and creating new forms of audience interaction.

Item Type: Contribution in Book/Report/Proceedings
Uncontrolled Keywords: mobile ; second screen ; television
Subjects: Q Science > QA Mathematics > QA75 Electronic computers. Computer science
Departments: Faculty of Science and Technology > School of Computing & Communications
Faculty of Arts & Social Sciences > Lancaster Institute for the Contemporary Arts
ID Code: 55794
Deposited By: ep_importer_pure
Deposited On: 13 Jul 2012 10:55
Refereed?: No
Published?: Published
Last Modified: 08 Aug 2012 16:09
Identification Number:
URI: http://eprints.lancs.ac.uk/id/eprint/55794

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