Unger, Johann Wolfgang (2013) Rebranding the Scottish Executive:a discourse-historical analysis. Journal of Language and Politics, 12 (1). pp. 59-79. ISSN 1569-2159Full text not available from this repository.
This paper examines the change in name of the devolved governing body of Scotland from the Scottish Executive (1999-2007) to the Scottish Government (2007-present) following the majority result for the Scottish National Party in the 2007 Scottish Parliament elections. In the wider European political landscape this is unusual: while ministries, departments and even political parties change their names relatively frequently, the same cannot be said for top-level political institutions. This paper investigates this discursive act of ‘rebranding’ from a discourse-historical perspective (see Reisigl and Wodak 2009). In addition to critical analysis of various texts about the act of rebranding itself (media reports, political speeches and parliamentary debates, policy documents), the historical, cultural and political contexts are examined in relation to the wider significance of this move for top-down Scottish national identity construction.
|Journal or Publication Title:||Journal of Language and Politics|
|Additional Information:||Please note that this is an pre-review version of an article that has been accepted for publication in the Journal of Language and Politics 12(1), to appear early in 2013. Contact the publisher (John Benjamins) for permission to re-use the material, or the author with any other questions. Please do not cite without permission and respect the publisher’s copyright.|
|Uncontrolled Keywords:||discourse-historical approach ; Scottish Parliament ; Scottish National Party ; Scottish Government ; political branding ; national identity ; politics ; media ; qualitative text analysis|
|Subjects:||P Language and Literature > P Philology. Linguistics|
|Departments:||Faculty of Arts & Social Sciences > Linguistics & English Language|
|Deposited On:||28 Jun 2012 11:55|
|Last Modified:||17 Jun 2013 09:52|
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