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Replicating, validating, and reducing the length of the consumer perceived value scale

Walsh, Gianfranco and Shiu, Edward and Hassan, Louise (2014) Replicating, validating, and reducing the length of the consumer perceived value scale. Journal of Business Research, 67 (3). pp. 260-267. ISSN 0148-2963

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Abstract

This research reports an assessment of Sweeney and Soutar's (2001) consumer perceived value (PERVAL) scale. The PERVAL scale contains four dimensions: quality, emotional, price, and social values. The present study develops and evaluates two short forms of the original 19-item PERVAL scale based on Sweeney and Soutar's (2001) original data and three other studies in two different countries. In comparison with the full scale, the short 12-item and 8-item forms have equally good dimensional properties and equivalent predictive validity. The discussion includes implications, both for research and for retail managers.

Item Type: Article
Journal or Publication Title: Journal of Business Research
Uncontrolled Keywords: Consumer perceived value ; Cross-national validity ; Generalizability theory ; Short scale
Subjects: H Social Sciences > HF Commerce
Departments: Lancaster University Management School > Marketing
ID Code: 55470
Deposited By: ep_importer_pure
Deposited On: 28 Jun 2012 11:08
Refereed?: Yes
Published?: Published
Last Modified: 24 Jan 2014 05:27
Identification Number:
URI: http://eprints.lancs.ac.uk/id/eprint/55470

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