Walsh, Gianfranco and Shiu, Edward and Hassan, Louise (2014) Replicating, validating, and reducing the length of the consumer perceived value scale. Journal of Business Research, 67 (3). pp. 260-267. ISSN 0148-2963Full text not available from this repository.
This research reports an assessment of Sweeney and Soutar's (2001) consumer perceived value (PERVAL) scale. The PERVAL scale contains four dimensions: quality, emotional, price, and social values. The present study develops and evaluates two short forms of the original 19-item PERVAL scale based on Sweeney and Soutar's (2001) original data and three other studies in two different countries. In comparison with the full scale, the short 12-item and 8-item forms have equally good dimensional properties and equivalent predictive validity. The discussion includes implications, both for research and for retail managers.
|Journal or Publication Title:||Journal of Business Research|
|Uncontrolled Keywords:||Consumer perceived value ; Cross-national validity ; Generalizability theory ; Short scale|
|Subjects:||H Social Sciences > HF Commerce|
|Departments:||Lancaster University Management School > Marketing|
|Deposited On:||28 Jun 2012 11:08|
|Last Modified:||24 Jan 2014 05:27|
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