Mason, Marlys J. and Tanner, John F. and Piacentini, Maria and Freeman, D. and Anastasia, Trena and Batat, Wided and Boland, Wendy and Canbulut, Murad and Drenten, Jenna and Hamby, Anne and Rangan, Priyam and Yang, Zhiyang (2011) Youth and Risky Consumption: Moving Toward a Transformative Approach. Journal of Research for Consumers, 19. pp. 1-8.
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Recent statistics indicate that youth continue to engage in a wide variety of risky behaviours in spite of significant investment devoted to improving their well-being. One possible factor is a paternalistic view in understanding risk and promoting well-being. Participants in the Youth and Risk track of the Transformative Consumer Research conference challenge the paternalistic view, arguing in this paper for a more inclusive perspective that requires a re-examination of the nature of risk. The paternalistic view is discussed, and then countered with a more participatory approach that develops a role for youth in research in order to achieve socially desirable outcomes.
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