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The promise of makeability: digital video editing and the cinematic life

Mackenzie, Adrian and Furstenau, Marc (2009) The promise of makeability: digital video editing and the cinematic life. Visual Communication, 8 (1). pp. 5-22.

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Abstract

This article analyses amateur video editing software and considers its use within a broadly defined context of cultural practices, or `everyday cinematic life'. The authors argue that such software must be understood in relation to specific cinematic discourses and in the context of longstanding promises of popular participation in `movie-making'. They situate the historically sedimented nature of audiovisual experience in terms of a geneaology of non-commercial film editing and filmmaking, and analyse the phenomenological mixture of constraints and potentials embodied by individual amateur filmmakers and implemented in popular consumer-level editing software. The figure of the video editor (the software and the individual), the authors argue, incorporates a compromise inherent to cinematic life between the propensity to `make' by appropriating forms and materials from the cinema, and the material, economic and legal constraints on making that preserve the organization of entertainment industries.

Item Type: Article
Journal or Publication Title: Visual Communication
Uncontrolled Keywords: agency ; amateur filmmaking ; cinema ; cinematic life ; digital media ; digital video ; editing software
Subjects: H Social Sciences > HM Sociology
Departments: Faculty of Arts & Social Sciences > Sociology
Faculty of Arts & Social Sciences > Lancaster Institute for the Contemporary Arts
ID Code: 55238
Deposited By: ep_importer_pure
Deposited On: 20 Jun 2012 11:25
Refereed?: Yes
Published?: Published
Last Modified: 26 Jul 2012 20:36
Identification Number:
URI: http://eprints.lancs.ac.uk/id/eprint/55238

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