Mackenzie, Adrian and Furstenau, Marc (2009) The promise of makeability: digital video editing and the cinematic life. Visual Communication, 8 (1). pp. 5-22. ISSN 1741-3214Full text not available from this repository.
This article analyses amateur video editing software and considers its use within a broadly defined context of cultural practices, or `everyday cinematic life'. The authors argue that such software must be understood in relation to specific cinematic discourses and in the context of longstanding promises of popular participation in `movie-making'. They situate the historically sedimented nature of audiovisual experience in terms of a geneaology of non-commercial film editing and filmmaking, and analyse the phenomenological mixture of constraints and potentials embodied by individual amateur filmmakers and implemented in popular consumer-level editing software. The figure of the video editor (the software and the individual), the authors argue, incorporates a compromise inherent to cinematic life between the propensity to `make' by appropriating forms and materials from the cinema, and the material, economic and legal constraints on making that preserve the organization of entertainment industries.
|Journal or Publication Title:||Visual Communication|
|Uncontrolled Keywords:||agency ; amateur filmmaking ; cinema ; cinematic life ; digital media ; digital video ; editing software|
|Subjects:||H Social Sciences > HM Sociology|
|Departments:||Faculty of Arts & Social Sciences > Sociology|
Faculty of Arts & Social Sciences > Lancaster Institute for the Contemporary Arts
|Deposited On:||20 Jun 2012 11:25|
|Last Modified:||03 Nov 2015 15:59|
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