Kerrane, Ben and Hogg, Margaret (2011) Helping or hindering? the ambivalent role of siblings as socialization agents within family consumption:"All in the family: Intra-family coalitional influences on consumption" ACR special session. In: Advances in Consumer Research. Association for Consumer Research, Duluth, MN, p. 244.Full text not available from this repository.
We examine sibling relationships and how such relationships shape consumer socialization of children. Using in-depth interviews with twenty-nine family informants, we find that sibling relationships are often ambivalent and volatile. Consumption choices (e.g., brand selection) are often shaped by siblings who are filters, as well as sources, for market-place information.
|Item Type:||Contribution in Book/Report/Proceedings|
|Subjects:||H Social Sciences > HF Commerce|
|Departments:||Lancaster University Management School > Marketing|
|Deposited On:||04 May 2012 13:37|
|Last Modified:||18 Jun 2016 02:29|
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