Lancaster EPrints

Helping or hindering? the ambivalent role of siblings as socialization agents within family consumption:"All in the family: Intra-family coalitional influences on consumption" ACR special session

Kerrane, Ben and Hogg, Margaret (2011) Helping or hindering? the ambivalent role of siblings as socialization agents within family consumption:"All in the family: Intra-family coalitional influences on consumption" ACR special session. In: Advances in Consumer Research. Association for Consumer Research, Duluth, MN, p. 244.

Full text not available from this repository.

Abstract

We examine sibling relationships and how such relationships shape consumer socialization of children. Using in-depth interviews with twenty-nine family informants, we find that sibling relationships are often ambivalent and volatile. Consumption choices (e.g., brand selection) are often shaped by siblings who are filters, as well as sources, for market-place information.

Item Type: Contribution in Book/Report/Proceedings
Subjects: H Social Sciences > HF Commerce
Departments: Lancaster University Management School > Marketing
ID Code: 53979
Deposited By: ep_importer_pure
Deposited On: 04 May 2012 13:37
Refereed?: No
Published?: Published
Last Modified: 10 Apr 2014 01:05
Identification Number:
URI: http://eprints.lancs.ac.uk/id/eprint/53979

Actions (login required)

View Item