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Consumer decision making in online and offline environments

Penz, Elfriede and Hogg, Margaret (2013) Consumer decision making in online and offline environments. In: The Routledge companion to digital consumption. Routledge, London, pp. 235-248. ISBN 9780415679923

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Item Type: Contribution in Book/Report/Proceedings
Subjects:
Departments: Lancaster University Management School > Marketing
ID Code: 53953
Deposited By: ep_importer_pure
Deposited On: 03 May 2012 15:03
Refereed?: No
Published?: Published
Last Modified: 07 May 2016 00:01
Identification Number:
URI: http://eprints.lancs.ac.uk/id/eprint/53953

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