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Studying innovation processes in real-time: The promises and challenges of ethnography

Hoholm, Thomas and Araujo, Luis (2011) Studying innovation processes in real-time: The promises and challenges of ethnography. Industrial Marketing Management, 40 (6). pp. 933-939. ISSN 0019-8501

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    Abstract

    This paper discusses the promises and challenges of innovation ethnographies. We depart from the notion that innovation processes are highly contingent, messy and non-linear and examine ways in which these processes have been studied. Our focus is on the challenges posed by the use of ethnographic methods to study innovation in-the-making. Our discussion is illustrated by an example culled from a longitudinal, real-time study of an innovation process in the food industry, inspired by actor-network theory (ANT) and its injunctions to focus on controversies and follow the actors. We conclude that although innovation ethnographies pose plenty of theoretical, methodological and practical challenges, they remain a promising and powerful method to map out the complex and tortuous paths of these processes.

    Item Type: Article
    Journal or Publication Title: Industrial Marketing Management
    Uncontrolled Keywords: Ethnography ; Real-time Method ; Innovation ; processes ; Industrial networks
    Subjects: H Social Sciences > HB Economic Theory
    Departments: Lancaster University Management School > Marketing
    ID Code: 52914
    Deposited By: ep_importer_pure
    Deposited On: 13 Mar 2012 10:27
    Refereed?: Yes
    Published?: Published
    Last Modified: 09 Apr 2014 23:11
    Identification Number:
    URI: http://eprints.lancs.ac.uk/id/eprint/52914

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