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Modelling brand origin recognition accuracy

Alexander, Nicholas and Moore, M and Doherty, Anne Marie and Carpenter, J (2011) Modelling brand origin recognition accuracy. In: 7th Thought Leaders International Conference on Brand Management, Lugano, 2011-11-20. (Unpublished)

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Item Type: Conference or Workshop Item (Paper)
Journal or Publication Title: 7th Thought Leaders International Conference on Brand Management, Lugano
Uncontrolled Keywords: Brand ; origin ; cosmopolitanism ; ethnocentrism ; culture ; retailer-as-brand
Subjects: UNSPECIFIED
Departments: Lancaster University Management School > Marketing
ID Code: 51433
Deposited By: ep_importer_pure
Deposited On: 11 Nov 2011 15:47
Refereed?: No
Published?: Unpublished
Last Modified: 27 Jul 2012 02:26
Identification Number:
URI: http://eprints.lancs.ac.uk/id/eprint/51433

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