Alexander, Nicholas and Moore, M and Doherty, Anne Marie and Carpenter, J (2011) Modelling brand origin recognition accuracy. In: 7th Thought Leaders International Conference on Brand Management, Lugano, 2011-11-20. (Unpublished)
Full text not available from this repository.
| Item Type: | Conference or Workshop Item (Paper) |
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| Journal or Publication Title: | 7th Thought Leaders International Conference on Brand Management, Lugano |
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| Uncontrolled Keywords: | Brand ; origin ; cosmopolitanism ; ethnocentrism ; culture ; retailer-as-brand |
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| Subjects: | UNSPECIFIED |
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| Departments: | Lancaster University Management School > Marketing |
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| ID Code: | 51433 |
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| Deposited By: | ep_importer_pure |
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| Deposited On: | 11 Nov 2011 15:47 |
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| Refereed?: | No |
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| Published?: | Unpublished |
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| Last Modified: | 27 Jul 2012 02:26 |
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| Identification Number: | |
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| URI: | http://eprints.lancs.ac.uk/id/eprint/51433 |
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