Alexander, Nicholas and Doherty, Anne Marie (2010) International retail research:focus, methodology and conceptual development. International Journal of Retail and Distribution Management, 38 (11/12). pp. 928-942. ISSN 0959-0552Full text not available from this repository.
Purpose – The purpose of this paper is to consider the development of research in international retailing over the last 20 years and propose a future research agenda within a conceptual framework. Design/methodology/approach – The paper reviews the development of the retail internationalisation literature. Findings – Explains how different research topics have emerged over the years and how researchers have responded methodologically to the different research challenges encountered. Research limitations/implications – The paper emphasises the importance of journals such as the International Journal of Retail & Distribution Management in the development of the international retailing research domain and discusses the challenge researchers currently have in developing the subject area. Practical implications – Explores current understanding of the internationalisation process and through the consideration of different activities and processes within the international retail firm proposes a future research agenda. Originality/value – The paper addresses the achievements of researchers in the area of international retailing over the last 20 years and, within a conceptual framework, explores those lacunae in the knowledge base that require further research.
|Journal or Publication Title:||International Journal of Retail and Distribution Management|
|Uncontrolled Keywords:||Retail management ; Marketing ; Research work ; Retailing ; Serials|
|Departments:||Lancaster University Management School > Marketing|
|Deposited On:||11 Nov 2011 12:02|
|Last Modified:||26 Jul 2012 19:46|
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