Lancaster EPrints

British overseas retailing, 1900-60:international firm characteristics, market selections and entry modes

Alexander, Nicholas (2011) British overseas retailing, 1900-60:international firm characteristics, market selections and entry modes. Business History, 53 (4). 530–556. ISSN 0007-6791

[img]
Preview
PDF (British overseas retailing, 1900–60: International firm characteristics, market selections and entry modes) - Draft Version
Download (204Kb) | Preview

    Abstract

    The early activities of British international retailers remain relatively unexplored and little understood. This paper considers the role of British companies operating through retail outlets in overseas markets. It identifies the characteristics of those companies, their retail activities, the markets selected and the entry methods used. This paper seeks to begin the process of addressing a considerable gap in the history literature. The findings presented in the paper are placed within a history and management understanding of the retail internationalisation process. The theoretical implications of these findings are explored.

    Item Type: Article
    Journal or Publication Title: Business History
    Uncontrolled Keywords: international ; retail ; marketing ; characteristics ; market selection ; entry mode
    Subjects: UNSPECIFIED
    Departments: Lancaster University Management School > Marketing
    ID Code: 51008
    Deposited By: ep_importer_pure
    Deposited On: 11 Nov 2011 11:52
    Refereed?: Yes
    Published?: Published
    Last Modified: 09 Apr 2014 22:49
    Identification Number:
    URI: http://eprints.lancs.ac.uk/id/eprint/51008

    Actions (login required)

    View Item