Berri, D J and Simmons, R and Van Gilder, J and O'Neill, L (2010) What does it mean to find the Face of the Franchise? Physical Attractiveness and the Evaluation of Athletic Performance. Working Paper. The Department of Economics, Lancaster University.
Previous research has shown how more attractive people reap more rewards in a variety of settings. We show that attractiveness as measured by facial symmetry leads to greater rewards in professional sports. National Football League quarterbacks who are more attractive are paid greater salaries and this premium persists after controlling for player performance.
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