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Contribution of franchise research to entrepreneurship: a review and new opportunities

Larty, J (2010) Contribution of franchise research to entrepreneurship: a review and new opportunities. Working Paper. Institute for Entrepreneurship and Enterprise Development, Lancaster University.

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    Abstract

    This paper examines the relationship between franchising and entrepreneurship. The paper begins with a review of studies on franchising in leading entrepreneurship and management journals over a 12 year period. It illustrates how although the franchisor, franchise and the franchise organization are important elements of entrepreneurship, there has been only a tenuous link in the contribution of studies in franchising to entrepreneurship theorising and vice versa. The paper suggests fruitful new avenues for franchise research which would integrate franchising as an important, yet heterogeneous, form of entrepreneurship, namely: opportunities, networks and social capital and entrepreneurial learning.

    Item Type: Monograph (Working Paper)
    Uncontrolled Keywords: Franchise ; franchising ; entrepreneurship
    Subjects:
    Departments: Lancaster University Management School > Institute for Enterprise & Entrepeneurial Development (IEED)
    ID Code: 49009
    Deposited By: ep_importer_pure
    Deposited On: 11 Jul 2011 22:29
    Refereed?: No
    Published?: Published
    Last Modified: 27 Jul 2012 01:20
    Identification Number:
    URI: http://eprints.lancs.ac.uk/id/eprint/49009

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