Lancaster EPrints

Toward a Model of Franchisee Entrepreneurship

Dada, O and Watson, A and Kirby, D (2010) Toward a Model of Franchisee Entrepreneurship. Working Paper. Institute for Entrepreneurship and Enterprise Development, Lancaster University.

[img]
Preview
PDF (Document.pdf)
Download (168Kb) | Preview

    Abstract

    This study provides a deeper understanding of the relevance of the entrepreneurship phenomenon to the franchisee context. A number of studies have echoed that the franchisee plays an important role in the generation of new ideas and innovations for the franchise system. But we still do not know how franchisees maximize their entrepreneurial behaviors without jeopardizing the desires for standardization and uniformity, which are building blocks of franchising. We address this research question, using evidence from multiple case studies of UK-based franchisees. The study revealed patterns that were used to develop a theoretical model, which demonstrates the utilization of different forms of formal franchisee networks for maximization of entrepreneurial behaviors through acquisition of relational and informational capital, intra-system competition, and franchisee learning. This study extends the literature on franchising and entrepreneurship, and offers important managerial implications for practitioners. Future research directions are discussed.

    Item Type: Monograph (Working Paper)
    Uncontrolled Keywords: franchisees ; entrepreneurial behaviors ; standardization ; formal internal networks
    Subjects: UNSPECIFIED
    Departments: Lancaster University Management School > Institute for Enterprise & Entrepeneurial Development (IEED)
    ID Code: 48995
    Deposited By: ep_importer_pure
    Deposited On: 11 Jul 2011 22:27
    Refereed?: No
    Published?: Published
    Last Modified: 27 Jul 2012 01:20
    Identification Number:
    URI: http://eprints.lancs.ac.uk/id/eprint/48995

    Actions (login required)

    View Item