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Measuring residential internet service adoption patterns

Robertson, A and Soopramanien, D G R and Fildes, R A (2005) Measuring residential internet service adoption patterns. Working Paper. The Department of Management Science, Lancaster University.

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Abstract

Successful ICT policy analyses and implementation rely on a sufficient knowledge of how and why consumers adopt new technologies. For instance, analysts of the digital divide may need to quantify the factors that are perceived to drive this ICT usage gap. This paper focuses on understanding the key factors involved in residential internet choice, and therefore the digital divide. Using survey data collected in the UK, internet choice structure is analysed using a discrete choice model that embodies both human characteristic and product attribute data. The benefit of this approach is that it is possible to statistically test if the factors of choice vary between dial-up and broadband services. A logit model is estimated and this model reveals that price and income elasticity effects vary systematically by household type. This finding will be important to market planners wishing to understand and quantify the impact of the assessed factors on digital division.

Item Type: Monograph (Working Paper)
Uncontrolled Keywords: Broadband ; Internet ; Logit ; Digital Divide ; Price
Subjects: UNSPECIFIED
Departments: Lancaster University Management School > Management Science
ID Code: 48814
Deposited By: ep_importer_pure
Deposited On: 11 Jul 2011 22:14
Refereed?: No
Published?: Published
Last Modified: 27 Jul 2012 01:15
Identification Number:
URI: http://eprints.lancs.ac.uk/id/eprint/48814

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