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Habit, aggregation and long memory: evidence from television audience data

Byers, D and Peel, D and Thomas, D A (2005) Habit, aggregation and long memory: evidence from television audience data. Working Paper. The Department of Economics, Lancaster University.

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    Abstract

    Many economic outcomes appear to be influenced by habit or commitment, giving rise to persistence. In cases where the decision is binary and persistent, the aggregation of individual time series can result in a fractionally integrated process for the aggregate data. Certain television programmes appear to engender commitment on the part of viewers and the decision to watch or not is clearly binary. We report an empirical analysis of television audience data and show that these series can be modelled as I(d) processes. We also investigate the proposition that temporal aggregation of a fractionally-integrated series leaves the value of d unchanged.

    Item Type: Monograph (Working Paper)
    Uncontrolled Keywords: Long Memory ; Fractional Processes ; Aggregation ; Habit
    Subjects:
    Departments: Lancaster University Management School > Economics
    ID Code: 48796
    Deposited By: ep_importer_pure
    Deposited On: 11 Jul 2011 22:13
    Refereed?: No
    Published?: Published
    Last Modified: 27 Jul 2012 01:15
    Identification Number:
    URI: http://eprints.lancs.ac.uk/id/eprint/48796

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