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A multi-stakeholder perspective on creating and managing strategies for sustainable marketing and product development

Garcia-Rosell, J C and Moisander, J and Fahy, K (2011) A multi-stakeholder perspective on creating and managing strategies for sustainable marketing and product development. In: Readings and Cases in Sustainable Marketing: A Strategic Approach to Social Responsibility. Tilde University Press, Prahran, Vic.. ISBN 978-0734610850

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Item Type: Contribution in Book/Report/Proceedings
Subjects: H Social Sciences > HB Economic Theory
Departments: Lancaster University Management School > Lancaster University Management School - Other > Centre for Strategic Management
ID Code: 47617
Deposited By: ep_importer_pure
Deposited On: 11 Jul 2011 21:19
Refereed?: No
Published?: Published
Last Modified: 10 Apr 2014 00:35
Identification Number:
URI: http://eprints.lancs.ac.uk/id/eprint/47617

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