Streukens, S and Wetzels, M and Daryanto, A and de Ruyter, K (2010) Analyzing factorial experimental data using PLS: an alternative approach and application in an online complaining context. In: Handbook of Partial Least Squares: Concepts, Methods and Applications in Marketing and Related Fields. Springer, Berlin. ISBN 9783540328254
Full text not available from this repository.| Item Type: | Contribution in Book/Report/Proceedings |
|---|---|
| Subjects: | UNSPECIFIED |
| Departments: | Lancaster University Management School > Marketing |
| ID Code: | 47516 |
| Deposited By: | ep_importer_pure |
| Deposited On: | 11 Jul 2011 21:18 |
| Refereed?: | No |
| Published?: | Published |
| Last Modified: | 26 Jul 2012 22:53 |
| Identification Number: | |
| URI: | http://eprints.lancs.ac.uk/id/eprint/47516 |
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