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Analyzing factorial experimental data using PLS: an alternative approach and application in an online complaining context

Streukens, S and Wetzels, M and Daryanto, A and de Ruyter, K (2010) Analyzing factorial experimental data using PLS: an alternative approach and application in an online complaining context. In: Handbook of Partial Least Squares: Concepts, Methods and Applications in Marketing and Related Fields. Springer, Berlin. ISBN 9783540328254

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Item Type: Contribution in Book/Report/Proceedings
Subjects: UNSPECIFIED
Departments: Lancaster University Management School > Marketing
ID Code: 47516
Deposited By: ep_importer_pure
Deposited On: 11 Jul 2011 21:18
Refereed?: No
Published?: Published
Last Modified: 26 Jul 2012 22:53
Identification Number:
URI: http://eprints.lancs.ac.uk/id/eprint/47516

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