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Marketing in the public services

Alexander, N S (1992) Marketing in the public services. In: The Evolution of Public Management: Concepts and Techniques for the 1990's. Palgrave Macmillan, Basingstoke, pp. 84-100. ISBN 9780333522745

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Item Type: Contribution in Book/Report/Proceedings
Subjects:
Departments: Lancaster University Management School > Marketing
ID Code: 47501
Deposited By: ep_importer_pure
Deposited On: 11 Jul 2011 21:17
Refereed?: No
Published?: Published
Last Modified: 26 Jul 2012 22:53
Identification Number:
URI: http://eprints.lancs.ac.uk/id/eprint/47501

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